Tsveta Toshevska - VISUAL IDENTITY

Bringing brands to life through thoughtful, personality-driven design.
Here you'll find a collection of visual identity projects that blend strategy, style, and storytelling - from logos and color palettes to typography and moodboards. Each brand is crafted to reflect the unique essence of the person or business behind it.

Veselina Stoykova

The visual identity for Veselina Stoukova, a content creator, embodies a grounded and elegant aesthetic with a touch of natural warmth, designed to reflect her authentic and thoughtful personal brand. The logo system includes a full primary logo for clear brand representation, a flexible secondary logo for varied formats, and a compact brandmark for minimal yet recognizable use. The color palette features earthy tones like Ivory, Desert Clay, and Sage Grove, creating a calm, organic feel, while the typography combines the clean, modern Basic Sans with the expressive Branch and Amsterline fonts to balance readability with personality. The moodboard guides the visual direction, capturing the brand’s calm, refined, and slightly whimsical personality through textures, tones, and imagery that support her content across digital platforms. Altogether, the branding is cohesive, versatile, and purposefully designed to elevate Veselina’s presence while staying true to her unique voice and creative style.

Fizzy Daddy

Fizzy Daddy is a fun, bold soda brand that brings a mix of nostalgia and modern energy to the soft drink world. It’s not just about refreshing drinks—it’s about personality, attitude, and standing out. Whether it’s craft sodas with unique flavors, a trendy take on classic fizzy drinks, or even a lifestyle brand that extends beyond beverages, Fizzy Daddy is all about being playful, confident, and a little rebellious. It’s the soda brand that doesn’t just quench your thirst - it makes a statement.

For the brand identity, I went for a fun, retro-cool vibe with a bit of attitude. The logo mixes bold, vintage-style lettering with a slightly worn texture to give it that nostalgic but still fresh look. The little soda can character is super playful - rocking sunglasses and full of personality, making the brand feel energetic and kinda rebellious in a fun way. The colors make it really pop and add to that bold, confident feel!

Ember & Oak

Ember & Oak is a modern yet rustic coffee and wine bar that brings together the warmth of a cozy café and the sophistication of an upscale lounge. Inspired by the natural beauty of aged oak wood and the inviting glow of ember-lit spaces, this brand aims to create an atmosphere that feels both intimate and refined.

This branding reflect a balance between earthy, organic elements and sleek, modern design, making Ember & Oak stand out as a premium yet welcoming destination for coffee lovers by day and wine enthusiasts by night.

First draft - a short video of the the initial logo design for Ember & Oak focused on capturing the brand’s balance of warmth and sophistication. The concept blends earthy elements (symbolizing oak) with subtle oak details creating a refined yet bold aesthetic. The color palette leaned into deep greens and orange ember, reinforcing the brand’s organic and cozy feel. This early version set the foundation for a timeless and versatile identity, reflecting Ember & Oak’s unique character.

MA Jewelry

MA Jewelry is a high-end, sophisticated jewelry brand that embodies timeless elegance and modern refinement. It’s designed for individuals who appreciate quality craftsmanship, understated luxury, and pieces that make a statement without being overly flashy.

The brand has a mature, confident, and graceful personality, catering to those who see jewelry as an extension of their personal style rather than just an accessory. With a focus on classic designs, high-quality materials, and a warm, neutral aesthetic, MA Jewelry feels luxurious yet approachable.

The redesigned logo is sleek and sophisticated, combining a classic serif typeface with delicate curves and a subtle diamond icon. By mixing sharp and fluid elements, I aimed to create a sense of luxury and femininity, reinforcing the brand’s focus on fine craftsmanship and elegance.

The packaging is a true reflection of the brand’s refined style. A custom monogram pattern featuring the MA logo adds a premium, signature touch, making the brand instantly recognizable. The use of high-quality imagery showcasing the jewelry and its details elevates the unboxing experience, making it feel personal and exclusive. The overall design is sleek, minimal, and elegant, reinforcing the luxurious yet approachable feel of the brand.

Overall, the identity strikes a perfect balance between classic elegance and contemporary sophistication, making MA Jewelry feel both timeless and relevant.

VYBE

VYBE is an urban skate shop brand that embodies the raw, unapologetic energy of street culture. Inspired by the gritty textures of the skate scene, VYBE blends vintage aesthetics with a funky, worn-in feel, creating a visual identity that speaks to skaters, rebels, and creatives alike.

The primary logo features bold, slightly distorted typography with layered textures, giving it a dynamic and rebellious look. A secondary logo and brand mark provide versatility across various applications.
The type system pairs a clean sans-serif for a modern edge with a script font that adds a handcrafted, vintage touch.